Introducing the new Listings2Leads Program!

The goal of CSIA is to be the Standard of Excellence in the Chimney and Venting Industry. This includes being excellent for our certification holders, but also for the companies they work for, and ultimately for the consumers we all serve and without whom none of us would exist.
(Prefer a video explanation to reading? Watch a quick slideshow presentation below that’s based on what was presented at the recent 2021 CSIA Homecoming Summer Conference)

When we evaluated the way consumers searched for service providers on the CSIA website, we realized we could do better to meet the needs of consumers and the companies we serve. Here are the 6 main things we learned:

1. Consumers look for companies. A company name has brand recognition in a community, and that’s what people need and expect to see in searches like these. Listings2Leads showcases listings for companies who have current certification holders, and organizes those listings with much more information consumers expect to see.
   
2. Certification holders work for companies. Whether as an employee or a business owner, it makes sense to promote the business entity to consumers, and include the certification holders who work there, instead of the other way around. Listings2leads puts the company front and center, and lists all current certification holders associated with that company in the listing.
   
3. Companies serve very specific areas. No company has a service area that is an exact circle 50 miles around its business address. This leads to a LOT of false leads, frustrating companies AND consumers. Listings2Leads lets a company specify exactly the zip codes it serves in its area of operations, which lets consumers find companies who are 100% matches to their location.
   
4. CSIA’s company listings should appear in major search engines, too. It means CSIA becomes a more recognized, trusted name among consumers, and a tremendous value-added choice for certification in our industry. Listings2Leads company listings are now search optimized by a premiere marketing partner in the Chimney industry, increasing the chances of our listings regularly appearing in consumer search results on Google.
   
5. Consumers expect easy contact options. Many prefer to request to be contacted by multiple companies from a single search, and expect to be contacted in the method they prefer. Listings2Leads provides this convenience to consumers, increasing the number of interested leads coming from the CSIA website, and expands the contact options for participating companies.
   
6. Companies expect better lead delivery, transparency, and reporting. You need incoming leads to come to you in the way that makes the most sense for your operations, with reporting that gives you more actionable insight. Listings2Leads will give you more communication flexibility and instant reporting, making this program an invaluable part of your overall marketing strategy.
   

Starting on or around September 1, 2021, The new Listings2Leads program will publicly launch on the CSIA website, replacing the current search method. It’s completely free, and we hope you’ll find it to be an additional value from your association with CSIA.
All companies already in the CSIA database with active certification holders will have a basic listing that will appear in search results that match your company address zip code on file. But you will get so much more value, exposure, and business from your listing if you enhance it with additional company information, including your logo, company description, services, as well as the towns, neighborhoods, areas, and zip codes you service.

THIS NEXT PART IS IMPORTANT: In order to take advantage of an enhanced company listing on the CSIA website and appear in searches for EVERY zip code you service, PLUS opt-in to receive hot leads from consumers searching for you on our website, you must take action and fill out additional details for your listing. It’s all free, and doesn’t take too long to complete, so be sure to do this today!

Starting this week, be on the lookout for an email with login instructions. Once you get it, you'll be able to log in and add your company info to enhance your listing.

Thank you for being part of CSIA. We are grateful you look to us to be the Standard of Excellence in the Chimney and Venting Industry, and we are excited to bring this new program to you as an added value.